As predicted Man of Steel arrived and caused Star Trek Into Darkness to lose over 800 screens but surprisingly it held up well dropping only 45% to take in another $6.25 million thus raising its domestic gross to $211,086,948.
Domestic B.O. Star Trek Into Darkness has a real warp core breach hitting $70.5 million over the weekend for a four day total of $84.1.
Paramount Pictures executives will be scratching their heads…ears, eyes, noses and whatever else their hands can reach because their tentpole film for the summer, Star Trek Into Darkness, has underperformed at the box office. There wasn’t a single reliable box office service that I could think of that had this film opening this low as even Paramount themselves were projecting a four day gross of $100 million or more. With $70.5 million over the weekend the film made approximately $5 million less than the 2009 reboot did in the same time frame. Fascinating…in all the wrong ways.
Someone triumphantly remarked the other day that they thought Star Trek Into Darkness would be the first Trek film to hit the magical $1 billion USD worldwide gross to which my only reply was, “HAHAHAHA…..NO.” Look, after all these years I still love all things Trek yet it is sheer lunacy to think Star Trek Into Darkness will reach this lofty level. Do I want it to happen? Sure! However, there’s just no chance in Hell that it is going to occur.
While it is easy nowadays to look back at J.J. Abrams’ 2009 Star Trek reboot as a success many forget that this was a massive gamble with no surefire plan that it could work. By 2007 Star Trek as a franchise was as dead as Kirk was with no real signs of life. Nemesis had flopped badly and for the first time in decades there was no new Trek on television. Handing the keys to J.J. Abrams and his team might have sounded great as he was coming off not only Lost but also Mission Impossible 3 yet past credentials alone has never guaranteed future success. Could he pull it off or would his reboot truly send Trek into deeper hibernation?
Last Trek commercial I saw that had me smiling was this one featuring William Shatner and his long-time nemesis the rubber suit Gorn hawking the new Star Trek video game. This time around we’ve got Leonard Nimoy and Zachary Quinto trying to sell…Audi cars. Okay, I’m not exactly “getting” the connection between Star Trek and Audi automobiles but whatever. Nevertheless, Trek fans should get a real hoot out of this one which features Nimoy swearing and singing his “famous” song the, “Ballad of Bilbo Baggins.”
Here is the FINAL Star Trek Into Darkness domestic trailer and I must say that the marketing team has left the best for last as it is undoubtedly the most engaging trailer released yet for the film with equal amounts of dramatic tension and stunning visual shots with just a smidgen of narrative reveal. There were a few key beats included here that got me excited just because I never expected to see things like this in a Star Trek movie. When Kirk says, “Let’s go get this son of a bitch!” you know you are watching modern Trek.
Paramount Pictures has just released the character posters for the upcoming Star Trek Into Darkness featuring Kirk, Spock, Uhura and villain John Harrison. As a long time Trekkie I can’t help but notice that the original trio of Kirk, Spock and McCoy has now morphed in J.J. Abrams’ universe to Kirk, Spock and Uhura. Just take a look at the movie posters from Into Darkness as well as the original 2009 reboot and you’ll notice the marketing has focused on the new trio making one wonder if the powers that be are purposely doing so in order to expand the demographic or, to be frank, amp the sex quotient up a bit.
Here is a totally hilarious advertisement for the new Star Trek Video Game coming April 23 featuring good old William Shatner in yet another “fight” with his nemesis…the rubber suit Gorn as they continue their “battle” first seen over forty years ago! Not sure about the game but this is funny and a must see for original series fans.