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Posts from the ‘Technology & Hardware’ Category

12
Jan

Photography – Toronto Harbourfront (2013)

Considering the fact that my few photography-centric posts seem to be quite popular I’ve decided to keep trekking along with them.   I chose to shoot some quick shots of my hometown, namely Toronto, except the goal this time around isn’t to ram them through post-processing in Instagram but merely to present them as is.  The reason is simple: I’m now using a Nokia Lumia 1020 as my primary smartphone and that means it is time to check this monstrous 41 mega-pixel camera out.

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22
Nov

Editorial: “A Week With the Playstation 4” Hardware & Software Impressions

After eight long years the arrival of Sony’s Playstation 4 marks the true beginning of the next generation of video game consoles.  Yes, I know that Nintendo’s Wii U launched last year but let’s be honest and state that just about everyone understands that it is vastly underpowered when compared to either the Xbox One or Playstation 4.  However, this post is not meant to be some rant against the Wii U which, I actually like as a gaming console, but to point out that in terms of pure tech specs that it lags behind both products from Microsoft and Sony.  Now, having spent an entire week with the Playstation 4 I can finally report a few quick impressions of the new console.

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15
Nov

Marketing – “The Epic Split” Volvo Commercial

Growing up in the 1980s meant that just about every AAA Hollywood action movie had either Sylvester Stallone or Arnold Schwarzenegger in the lead role.  Then there were the “other guys” such as Steven Seagal or Dolph Lundgren who attempted to join Stallone and Schwarzenegger on the AAA list but failed miserably.  Oh, I’m forgetting “that other guy” namely, Jean-Claude Van Damme, who certainly had the physique as well as the exotic Foreign accent but he too ultimately failed to break into the upper echelons of action stardom.

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14
Nov

Marketing – “This is For the Players” Playstation 4 Launch Video

Yes, the next generation of video game consoles is now upon us as the Playstation 4 launches at midnight with stores across Canada/USA opening to sell the console to those who were smart enough to pre-order it many months ago.  Any console launch is intrinsically exciting and this one will be no different although I really sympathize with those people who haven’t pre-ordered their units and will have no choice but to camp in the cold for hours hoping to pick up an unassigned console.

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7
Nov

Marketing – Internet Explorer 11 Anime Ad

While Microsoft has always been portrayed as a kind of “Evil Empire” stemming from their previous strong-arm tactics in the 1990s that led them to a landmark anti-trust lawsuit with the US government, the fact remains that under Steve Ballmer the company entered a kind of lost decade where it eventually lost its position as the number one valued tech company.  That doesn’t mean that Microsoft is no longer relevant unless you buy into the” Kool-aid” that Google’s Eric Schmidt often remarks upon but that it now faces threats from virtually all sides as their core businesses are now under threat.

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25
Oct

Marketing – Xbox One Invitation Advertisement

With less than a month till the launch of Microsoft’s next-gen console many have been asking why marketing has not ramped up for the product considering rival Sony has already begun its teaser ad campaign for its Playstation 4.  Well, wait no more as Microsoft has finally begun its massive marketing blitz for the Xbox One by recruiting some celebrities to bolster its multi-million dollar campaign.

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8
Oct

Marketing – Samsung’s Galaxy Gear Smartwatch (2013)

Whether or not you are a big Apple or Android (or Windows Phone) fan, one has to admit that Samsung has made some decent commercials, most famously for poking fun at Apple supporters with their comedic Galaxy smartphone ads.  This particular ad dumps the humour entirely and replaces it with a huge does of nostalgia making it perfect for those who have seen or know about each example that it highlights.

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24
Sep

Surface 2 & Surface 2 Pro Promos

Last year Microsoft embarked on a slightly oddball marketing campaign for its Surface products showcasing young adults jumping and dancing around, apparently overjoyed by the fact that they were using the tablets.  Like nearly every Microsoft advertising campaign in history opinion was basically split between those who loved them and others who thought they were less than effective.  Who knows what Microsoft has planned this time around but it did release these two incredibly sedate promos today to coincide with their Surface 2 launch event.

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