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November 15, 2013

Marketing – “The Epic Split” Volvo Commercial

by Master Pillow

Growing up in the 1980s meant that just about every AAA Hollywood action movie had either Sylvester Stallone or Arnold Schwarzenegger in the lead role.  Then there were the “other guys” such as Steven Seagal or Dolph Lundgren who attempted to join Stallone and Schwarzenegger on the AAA list but failed miserably.  Oh, I’m forgetting “that other guy” namely, Jean-Claude Van Damme, who certainly had the physique as well as the exotic Foreign accent but he too ultimately failed to break into the upper echelons of action stardom.

That brings us to this commercial for, of all things, Volvo trucks that attempts to showcase the precision and directional stability of Volvo’s Dynamic Steering technology while at the same time featuring a huge dose of nostalgia as Jean-Claude Van Damme does his signature split move between two reversing trucks.  I’ve never been much of a Van Damme fan but I’ll give the guy props for this commercial considering he is now 53 years old and still able to pull off such a stunt.  If it were me in his place I’d probably be roadkill.

The commercial doesn’t make me feel like watching any of Van Damme’s movies but it does make me wonder if this stability tech is as good as it seems and if it will eventually be available on consumer automobiles.

In case some viewers are not convinced with the authenticity of the commercial I’ve included a behind-the-scenes video which details the shoot.

Finally, it might not be everyone’s cup of tea but it’s great to hear Enya used in a commercial.

© 2013 The Galactic Pillow

“The Epic Split” Volvo Commercial

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