Surface 2 & Surface 2 Pro Promos
Last year Microsoft embarked on a slightly oddball marketing campaign for its Surface products showcasing young adults jumping and dancing around, apparently overjoyed by the fact that they were using the tablets. Like nearly every Microsoft advertising campaign in history opinion was basically split between those who loved them and others who thought they were less than effective. Who knows what Microsoft has planned this time around but it did release these two incredibly sedate promos today to coincide with their Surface 2 launch event.
I have a feeling that these two promos are not really indicative of their upcoming global marketing campaign and have been released to those Surface tablet fans and early adopters to quickly inform them of some of the new features present in the new units. If they are in fact indicative of the overall style and tone found in the new marketing campaign then that’s an entirely different matter as they don’t exactly excite nor are visually catching in the least.
Someone wondered if I had a list of the launch countries so here they are:
“Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Luxembourg, the Netherlands, New Zealand, Norway, Portugal, Spain, Sweden, Switzerland, the United Kingdom and the United States.”
Many will remember that Microsoft went with a frustratingly staggered launch of the original Surface so that it was next to impossible to guess just when a particular country would indeed get the product. At the same time Microsoft only made the Surface available from their on-line marketplace or in their own brick and mortar shops essentially hindering efforts to allow consumers to even get the device or at least spend quality time with the physical demo units in order to make an informed purchase decision.
Hopefully, Microsoft has learned some hard lessons but I have a feeling that all this kinks are only going to be truly addressed when the new CEO takes over from Steve Ballmer. In business you usually do not get many do-overs unless you are a huge company like Microsoft with cash to burn. Even then that’s a huge waste of time and resources that would be better spent elsewhere. Microsoft’s empire is under siege from all sides and they better execute more efficiently or else they are going to be left behind.
Introducing Surface 2
Introducing Surface 2 Pro
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