The big news this weekend is the arrival of After Earth which continues the summer trend of studios messing around with a film’s release date after spending millions advertising another. Also opening this week is Now You See Me which stars an ensemble cast including Jesse Eisenberg, Melanie Laurent, Mark Ruffalo, Amanda Seyfried, Morgan Freeman and Woody Harrelson.
Trek fans can breathe a bit easier as Into Darkness finally surpasses the 2009 reboot in the day-to-day showdown although it still lags when adjusted for inflation. However, in my opinion this is just a temporary quirk as it seems that the sequel is still tracking to end its run below the original film. It managed a decent 46-47% drop this past weekend which is good for a science fiction sequel yet it is still going to need some seriously strong word of mouth to ensure sub-50% drops.
Biggest Memorial Day Weekend ever: Fast 6 pulls $98.5; Hangover 3 hits $42; Into Darkness almost beats that at $38; Epic does decent $34; Day 11 – Star Trek Into Darkness VS Star Trek 2009
By the end of Monday this should be the biggest Memorial Day weekend ever with a total box office gross of about $323 million dollars which blows away the previous record holder of $276 million back in 2011. Even if you adjust for inflation 2013 takes the crown. As expected Fast and Furious 6 came first and actually tallied a huge $275.5 million global gross in the process.
Day 8 – Star Trek Into Darkness VS Star Trek 2009 & early box office returns for Memorial Day weekend
The gap between Into Darkness and the 2009 Star Trek reboot begins to widen. Doing a day by day comparison is a bit tricky in this regard because both films premiered on different days of the week. Into Darkness’ first full day was a Thursday while the 2009 reboot premiered on a Friday. This one day skew will definitely throw the daily comparisons a bit off considering we aren’t really evaluating audience reaction taking place on similar days of the week.
Warner Brothers continues to release great trailers for their upcoming summer tentpole Man of Steel and this one is no different with a few new shots that show the size and scope of the project. Narrated by General Zod (Michael Shannon) the trailer showcases what should be the central conflict between himself and Superman while at the same time providing more context as to how the antagonists basically kick ass so much so that Earth’s military might by comparison seems puny and ineffective.
Since I am a big Star Trek fan who also predicted that Into Darkness would hit $330 million domestic which now seems like a pipe dream I figured I would continue to track the movie anyways in relation to the 2009 reboot. Although $300 million is now totally impossible barring some last minute miracle the question that fans seem to want to ask now is if Into Darkness can somehow manage a gross equal to the original reboot. It won’t be easy at all but for the interest of argument let’s find out anyways.
The roaring twenties spring back to life in a visually and aurally dazzling assault on the senses from Romeo & Juliet/Moulin Rouge director Baz Lurhmann that is both exhilarating and exhausting yet the veteran director’s decision to essentially flip the traditional movie structure by revealing all his cinematic tricks in the first act is a decision that will come back to haunt him as the movie has nowhere to go but down and with each passing minute finds itself quickly decelerating until the point where what should be the emotional climax ends up feeling empty, inert and ultimately disappointing.